Marketing > Press Release
Press Release
Press Release offers everything you need to create and submit effective press releases to numerous media outlets, including newspapers, TV stations, magazines, radio stations and top news Websites, such as Google™ and Yahoo!® News.

Pre-written press releases
Pre-written quotes, company summaries and forward-thinking statements
Media database of more than 15,000 contacts
No subscription fees

$34.99

 

 Volume Licensing
Pricing Available
Download Manual




Press Release Features
Pre-written press releases created by experienced PR professionals: We provide the basic text for several standard newsworthy events. You can then change and customize the text to fit your specific message.
Pre-written quotes: Sound eloquent and to-the-point with PressRelease’s pre-written quotes. We also offer pre-written company summaries and forward-thinking statements.
A step-by-step wizard: PressRelease’s wizard allows you to quickly prepare and customize your press release in three easy steps.
Comprehensive media database: PressRelease offers more than 15,000 media contacts for the United States and Canada. Both email addresses and direct phone numbers are included.
Regular, free updates: Employees, email addresses and phone numbers constantly change. PressRelease provides free updates to keep your media database current.
Targeted media exposure: Regardless of the industry you’re in, our sophisticated technology allows you to attain the targeted media coverage and exposure you seek.
Flexible distribution options: Don't rely on sending your press release only by email. Sending a printed release by mail or fax can sometimes have a greater impact on the person in the media who picks it up and reads it. PressRelease allows you to easily send news by email, traditional mail or post for free online.
Subscribe and unsubscribe capabilities: PressRelease allows you to subscribe and unsubscribe media contacts with a simple click.
No subscription fees. Why pay per release or costly subscription services when PressRelease can handle it all?
BONUS: Free guide to getting people to read your press release PressRelease will also guide you through the recommended steps on writing a clear, concise press release, and then help you reach the right people in the media who are interested in what you have to say. The free guide also gives helpful tips that will spark readers’ interest.



Press Release Comparison
Comparison Press Release

PR Wizard Media Magnet™
Media Magnet™
Cost $34.99 $199.00 $199.00
Pre-Written Templates Yes Yes Yes
Media Database Yes Yes Yes
Product & Media Updates Yes-free Available for additional $50 Available for additional $50
Press Release Creation Wizard Yes Yes Yes
Subscribe & Unsubscribe Capabilities Yes No No
Subscription Fees No No No


Press Release Uses
Add a PR Professional to your Business without Adding their Salary or a Subscription Fee
PressRelease software allows any business, product, service, group or Website to easily and effectively get noticed by the media outlets they seek. PressRelease is for businesses that don’t have the time, expertise or resources to create and distribute top-quality press releases. Of course, bigger businesses that simply don’t want to pay large fees to news wire services leverage the power of PressRelease as well.
Press Release includes pre-written templates for the most common newsworthy points, allowing you to easily change the look of each template when placing your own information into a release. When you are ready to get your news published, the media database instantly submits your press release to thousands of targeted press contacts in the United States and Canada; you can also mail your printed release, or post your release to Internet news services for free.
Paying a PR Firm to create and submit your press release to the newswire services can get very costly - especially if you plan on doing more than one press release a month. However, when you purchase PressRelease, you own it; so you can send as many press releases as you want, as often as you'd like, anytime you'd like - all without having to pay another cent! With PressRelease, there are no subscription fees.
What leading news distribution services cost to send a single press release to a national media list:


*PressRelease software costs only $30 to send as many different releases as you want; no additional costs for more words or to send a new release to your media contact list.??

Press Release FAQ'S
Q. What kind of pre-written templates are included?

A. The template categories in PressRelease include announcements, company expansions, new employees, new products, new services, new updates, new restaurants, company relocation, employee promotion, fundraising, sponsorships, and generic templates. Each category includes both HTML-based templates (for visually stunning releases) and Plain Text based templates (simple text-based emails that all email clients support). The HTML-based templates also feature left justified and center justified emails.
Q. How easy is it to change the templates so that my information shows up instead of the sample text?

A. PressRelease makes it incredibly easy to change the sample text. After the template first opens, you can highlight the text in the Design section and quickly change and format it without worrying about HTML code. For advanced users, the HTML section allows you to directly edit the HTML code behind the release to fine-tune your message. Plain Text based templates are even easier since there is no additional code to look at, only the text in your release. Send yourself a test release to make sure it comes across the way you want before sending it to your media contacts.
Q. Can I send my press release to the entire media contacts database?

A. We absolutely do not recommend you send your release to everyone in the included media contact database. Many editors and writers may not be the right contact for your type of news. For example, if you send a business related release to sports editors, chances are they will consider this SPAM and possibly report your release as abuse. Make sure you select only relevant media contacts by using the Search options to target media near a specific city, state or zip, or keep the contact's title in mind when adding to your list. Using the previous example, if you have a sports related press release that is relevant on a national level, it is ok to do a search for all Sports editors and send your release to the entire results list.



Press Release Requirements


Hardware: PC with Pentium 233 MHz or higher processor


Operating System: Windows® 2000, Windows® XP, Windows® Vista, Windows® 7


Memory: 256 MB of RAM


Hard Disk: 150 MB of available hard-disk space


Internet Connection and email account